How Spyglass Works
Turn invisible demand into actionable leads—without guessing.
Because you can’t follow up with what you can’t see.
Most Buyer Intent Never Becomes a Lead
They search.
They visit.
They leave.
Once they’re gone, they’re invisible.
And, you can't follow up with what you can't see.
90% of paid traffic to your site doesn't convert.
SpyGlass Identifies Intent at Different Stages
You don’t need more traffic.
You need visibility into the intent that already exists.
Website Visitor Intent
Identify anonymous visitors when they land on your website—even if they never fill out a form.
Best for businesses that are already driving traffic to their website through PPC or organically.
Search Based Intent
Identify people actively searching relevant keywords—before they reach your site.
Best for businesses that want net new demand based on designated keywords.
Intent Guided Streaming Ads
Use SpyGlass intent data and geo location targeting to inform and guide streaming ads.
Best for businesses that want to scale what is already working or looking to expand their presence on multiple channels.
Let's Dig a Little Deeper
Spyglass Detect
Reveals who is visiting your site—even if they don’t convert.
• Turns existing traffic into follow-up opportunities
• Works alongside PPC, SEO, referrals, and social
Outcome: Better ROI from traffic you already paid for.
Spyglass Discover
Captures intent at the search level by designated keywords
• Identifies prospects earlier in the buying journey
• Reduces reliance on expensive PPC clicks
• Designate your high intent keywords for your ICP
• Even capture leads that are searching for your competition by name
Outcome: Earlier visibility and better timing.
Spyglass Predict
Uses SpyGlass intent data to guide streaming ads
• Using addresses and geo fencing, we attach to any device in that location
• We search out available ad space on non social websites they are looking at and place your graphic ad with a link to your website
• Focuses spend on people already showing interest
• Reduces wasted impressions
• Reengage past clients with streaming ads - as long as you have their address
Outcome: Smarter scaling without guesswork.
Seeing Intent Is Just the First Step
SpyGlass shows you who is interested.
Intent-Based Marketing helps you act on it.
Facebook Custom Audience Campaigns
Identify anonymous visitors when they land on your website—even if they never fill out a form.
Best for businesses that are already driving traffic to their website through PPC or organically.
Direct Physical and Cold Mail
Identify people actively searching relevant keywords—before they reach your site.
Best for businesses that want net new demand based on designated keywords.
Intent Guided Streaming Ads
Use SpyGlass intent data and geo location targeting to inform and guide streaming ads.
Best for businesses that want to scale what is already working or looking to expand their presence on multiple channels.
These channels work because SpyGlass identifies real people first—so follow-up becomes precise, intentional, and sniper-targeted instead of spray-and-pray.
SpyGlass Works Wherever Buyer Intent Exists
If people search before they buy, SpyGlass applies.
Common use cases include:
Real Estate Agents and Investors
Roofing, Plumbing, HVAC and Other Home Services
Hospitality
Legal & Professional Services
and more.
Start with Visibility. Everything Becomes Easier When You Can See Demand.
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