Explore AI and Automation

Learning the basics of AI and Automation will open up a world of possibilities to start, grow, and scale any business. Start here to learn more.

AI for Marketing

Master modern marketing with AI tools designed to attract attention, convert leads, and grow your brand—no matter your industry.

Topics include:

The AI Ad Blueprint for Realtors, Coaches & Creators

Content Creation at Scale (Without Burnout)

Funnels That Sell for You

Email Sequences That Actually Get Read

Branding with Bots: Keeping Your Voice Human

and more...

AI for Efficiency

Reclaim your time and simplify your operations with automations that keep your business moving—while you focus on what matters most.

Topics include:

Automating Your Inbox, Calendar & Client Flow

AI Tools for Team & Task Management

Systems to Run a Business (Even If You're Solo)

From Realtor to Retailer: Productivity Wins That Work

and more...

Automate your Business

Build systems that scale with you. Whether you're a solo brand or leading a team, automation makes your business more profitable—and peaceful.

Topics include:

Building a Lead-to-Sale Pipeline with Zero Manual Steps

Trigger-Based Workflows for Coaches & Consultants

Scaling Your Service Without Adding Staff

Smart CRMs for Real Estate, Ecommerce & Beyond

and more...

Just for Fun

Because growing your business should be exciting, creative—and occasionally hilarious. Explore the lighter, unexpected side of AI.

Topics include:

AI-Generated Memes & Reels

Write a Blog, SM Post in 30 Seconds

Weirdly Cool Automations (Like a Rap About Your Brand)

Fun with Voiceovers, GIFs & Auto-Staging Tools

"Can AI Do This?" — Challenges & Surprises

and more...

Learn

Recent blog posts, social media posts, videos and more.

The Chatbot That Never Sleeps: How AI Can Qualify Leads While You Sleep

Need a tireless salesperson? AI chatbots are your answer. They qualify leads around the clock, effortlessly turning potential customers into sales-ready prospects while you focus on closing deals.

AI Tools For SMEs

Embrace the AI revolution! It's no longer science fiction. AI tools are essential for SMEs to streamline operations, enhance customer experience, and gain a competitive advantage.

Cost and ROI of AI

Demystifying AI costs and ROI. We'll help you navigate the complexities of AI investment, ensuring you get the most value without breaking the bank.

AI Tools for Marketing

Unleash your marketing potential! AI tools are transforming the industry, allowing you to work smarter, not harder. This guide will show you how to streamline processes and fuel growth with AI.

The $0 Assistant: Use AI to Cut Admin Time by 80%

Unleash your productivity! The "$0 Assistant" — powered by AI — can slice up to 80% off your administrative tasks, freeing you to focus on strategic initiatives.

AI-Powered Ads: Run Smarter Facebook Ads That Actually Convert

Feel like Facebook Ads are a puzzle? AI is your new cheat code. This guide shows how AI-powered campaigns can make your advertising smarter, sharper, and more effective than ever.

Leads on Autopilot: Sales Funnel Blog Post

Generate leads while you sleep! An automated sales funnel is your golden ticket to converting potential customers into repeat business. This guide shows you how.

How AI CRMs Outperform Your Old Spreadsheet (and Why It's Time to Ditch It)

Tired of spreadsheets for CRM? Upgrade from horse-drawn carriages to a turbo-charged rocket with AI-powered CRMs. Boost productivity and find hidden insights in your customer data.

Read more

Text Like a Pro: How Smart AI Texting Can Tripe Your Appointment Rate

Revolutionize your booking process! With AI texting, you can increase your booking rates by up to 300%. Free up your staff and elevate customer engagement with this powerful technology.

Turn 1 Hour of Content into 30 Days of Posts with AI

Supercharge your content! Learn how AI can transform one hour of content into a month's worth of engaging posts, helping you beat burnout and stay relevant.

Implementing AI in Your Business: A Comprehensive Guide for Success

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Automate Your Client Onboarding Process

Stop wasting time on manual client onboarding! Automate the process to save up to 50 hours per client, minimize errors, and build stronger, longer-lasting relationships.

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The Chatbot That Never Sleeps

How AI Chatbots can speak to, qualify and even schedule an appointment with leads when you are not available.

How to Automate Blog Creation

Watch how you can research, create an outline, draft a blog, and publish content in less than 5 minutes.

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Hi, I'm Anita

I help small business owners automate, scale, and breathe again—using strategy-backed systems that save time, close leads, and give you visibility into every part of your operations.

I’m Anita Ortiz Lubke, Founder of Shift Smart AI, a business automation consultancy powered by GoHighLevel, Make.com, and more. Add into that 20+ years of hard-won business expertise from SBE to Corporate.

I’ve built and grown companies across real estate, roofing, hospitality, marketing, finance and tech—and now I help others implement systems that generate results, not headaches.

🧠 Why Clients Work With Me:

I’m not just a tech person—I’m a business builder

I translate your pain points into smart automations

I blend marketing, operations, and customer experience into one clean system

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