Explore AI and Automation

Learning the basics of AI and Automation will open up a world of possibilities to start, grow, and scale any business. Start here to learn more.

AI for Marketing

Master modern marketing with AI tools designed to attract attention, convert leads, and grow your brand—no matter your industry.

Topics include:

The AI Ad Blueprint for Realtors, Coaches & Creators

Content Creation at Scale (Without Burnout)

Funnels That Sell for You

Email Sequences That Actually Get Read

Branding with Bots: Keeping Your Voice Human

and more...

AI for Efficiency

Reclaim your time and simplify your operations with automations that keep your business moving—while you focus on what matters most.

Topics include:

Automating Your Inbox, Calendar & Client Flow

AI Tools for Team & Task Management

Systems to Run a Business (Even If You're Solo)

From Realtor to Retailer: Productivity Wins That Work

and more...

Automate your Business

Build systems that scale with you. Whether you're a solo brand or leading a team, automation makes your business more profitable—and peaceful.

Topics include:

Building a Lead-to-Sale Pipeline with Zero Manual Steps

Trigger-Based Workflows for Coaches & Consultants

Scaling Your Service Without Adding Staff

Smart CRMs for Real Estate, Ecommerce & Beyond

and more...

Just for Fun

Because growing your business should be exciting, creative—and occasionally hilarious. Explore the lighter, unexpected side of AI.

Topics include:

AI-Generated Memes & Reels

Write a Blog, SM Post in 30 Seconds

Weirdly Cool Automations (Like a Rap About Your Brand)

Fun with Voiceovers, GIFs & Auto-Staging Tools

"Can AI Do This?" — Challenges & Surprises

and more...

Learn

Recent blog posts, social media posts, videos and more.

The Chatbot That Never Sleeps: How AI Can Qualify Leads While You Sleep

Need a tireless salesperson? AI chatbots are your answer. They qualify leads around the clock, effortlessly turning potential customers into sales-ready prospects while you focus on closing deals.

AI Tools For SMEs

Embrace the AI revolution! It's no longer science fiction. AI tools are essential for SMEs to streamline operations, enhance customer experience, and gain a competitive advantage.

Cost and ROI of AI

Demystifying AI costs and ROI. We'll help you navigate the complexities of AI investment, ensuring you get the most value without breaking the bank.

How Real Estate Agents Can Leverage AI in 202 and Prepare for Lower Mortgage Rates Ahead

Stay ahead of the curve. This guide reveals how real estate agents can leverage AI to thrive as mortgage rates shift. Discover AI tools for predictive analytics, automated marketing, and enhanced CRM to improve efficiency, provide superior client service, and capitalize on the next wave of buyer activity.

Teachers as Guides, Not Gatekeepers: Embracing AI in Education

Discover how AI is transforming education by shifting teachers from 'gatekeepers' to 'guides.' This post explores personalized learning, AI tools for the classroom, and how educators can embrace technology to foster creativity, critical thinking, and a love of learning for the next generation.

The Job Market Shake-Up: How Teachers Can Prep Students for the AI Wave

The future of work is here. Discover how AI-driven change is transforming the job market, making traditional roles obsolete and creating new opportunities. This guide for educators and parents outlines the essential technical and soft skills students need to thrive, from coding and data analysis to critical thinking and lifelong learning.

AI Tools for Marketing

Unleash your marketing potential! AI tools are transforming the industry, allowing you to work smarter, not harder. This guide will show you how to streamline processes and fuel growth with AI.

The $0 Assistant: Use AI to Cut Admin Time by 80%

Unleash your productivity! The "$0 Assistant" — powered by AI — can slice up to 80% off your administrative tasks, freeing you to focus on strategic initiatives.

AI-Powered Ads: Run Smarter Facebook Ads That Actually Convert

Feel like Facebook Ads are a puzzle? AI is your new cheat code. This guide shows how AI-powered campaigns can make your advertising smarter, sharper, and more effective than ever.

Traditional Job Roles Will Disappear: Helping Students Thrive Amid AI-Driven Change in the Future of Work

Traditional jobs are disappearing due to AI-driven change. Discover how to help students thrive in the future of work with our guide on essential skills, lifelong learning, and building a resilient career blueprint. Perfect for parents, educators, and students.

The Future of Law Firms: Embracing AI and Automation in Legal Practices

The future of law is here. Discover how AI and automation are revolutionizing legal practices by streamlining document review, enhancing legal research, and modernizing workflows. This guide explores the tools and strategies law firms can adopt to boost efficiency, improve client outcomes, and stay competitive in a tech-driven world.

The Future of Wineries: How AI and Automation Are Grapefully Transforming Vineyard Management

Discover how AI and automation are transforming wineries. This guide explores the future of vineyard management, from precision agriculture and predictive analytics to automated harvesting and smart tasting rooms. Learn how technology is boosting efficiency, sustainability, and sales in the wine industry.

Leads on Autopilot: Sales Funnel Blog Post

Generate leads while you sleep! An automated sales funnel is your golden ticket to converting potential customers into repeat business. This guide shows you how.

How AI CRMs Outperform Your Old Spreadsheet (and Why It's Time to Ditch It)

Tired of spreadsheets for CRM? Upgrade from horse-drawn carriages to a turbo-charged rocket with AI-powered CRMs. Boost productivity and find hidden insights in your customer data.

Read more

Text Like a Pro: How Smart AI Texting Can Tripe Your Appointment Rate

Revolutionize your booking process! With AI texting, you can increase your booking rates by up to 300%. Free up your staff and elevate customer engagement with this powerful technology.

The Future of Boutique Hotels: Enhancing Guest Experiences with AI and Automation

Discover how AI and automation are revolutionizing the boutique hotel industry. This guide explores how smart technology can enhance the unique guest experience, streamline operations to combat staffing shortages, and boost revenue, ensuring your charming hotel thrives in a modern world.

The Future of Roofing and Gutters: Embracing AI and Automation

Discover how AI and automation are revolutionizing the roofing and gutter industry. This guide explores how technology can solve major challenges like labor shortages, inefficient lead management, and project delays. Learn about AI-powered tools that streamline operations, boost profitability, and enhance customer satisfaction for modern roofing contractors.

The Future of Tourism: AI and Automation Revolutionizing the Industry

This guide covers how smart technology enhances visitor experiences with personalized recommendations, empowers local businesses with data analytics, and streamlines operations. Discover how to balance innovation with the essential human touch for success.

Turn 1 Hour of Content into 30 Days of Posts with AI

Supercharge your content! Learn how AI can transform one hour of content into a month's worth of engaging posts, helping you beat burnout and stay relevant.

The A.I. Robots Aren't Replacing You, But The Agent Who Uses Them WILL.

Discover why AI is a tool to be leveraged, not feared, and how to adapt to stay ahead in the industry.

AI in Customer Service: Transforming the Customer Experience

Revolutionize your customer experience with the power of AI. Our guide explores how AI in customer service boosts efficiency, provides 24/7 support, and delivers personalized interactions.

The Future of Event Venues: AI and Automation in Event Management

Transform your event venue from chaotic to streamlined with the power of AI and automation. This guide explores how smart technology can solve booking nightmares, create personalized guest experiences, maximize revenue with dynamic pricing, and reduce staff burnout. Discover the future of event management and stay ahead of the competition.

A Realtor's Guide to AI: Staying Compliant While Utilizing Automation Tools in Real Estate

Navigate the complexities of AI in real estate without compromising on compliance. This essential guide for Realtors covers key regulations like the Fair Housing Act and GDPR, offering best practices for using automation tools ethically. Learn how to maintain transparency, build client trust, and leverage AI responsibly for a thriving, compliant business.

Closing Deals Faster Than a Microwave Dinner: How AI Transforms Real Estate Investing

Close real estate deals faster with the power of AI. Discover how artificial intelligence transforms investing through smarter deal sourcing, instant financial analysis, and automated portfolio management. Unlock the future of property investing and boost your ROI.

AI in Accounting

Discover how Artificial Intelligence is revolutionizing accounting and finance. This guide explores the transformative impact of AI on automated bookkeeping, fraud detection, tax compliance, and financial analytics.

Text Like a Pro: How Smart AI Texting Can Triple Your Appointment Rate

Learn the key features of AI texting—like 24/7 availability and personalization—and see how it increases efficiency, improves customer experience, and drives conversions.

AI-Powered Ads: Run Smarter Facebook Ads That Actually Convert

Learn to use AI for laser-focused targeting, dynamic creative, and smarter insights that boost your ROI. Your playbook for high-performance ads is here.

The Future of Event Venues: AI and Automation in Event Management

As AI and automation reshape the job market, many traditional roles will disappear. Explore our guide to help students thrive by developing essential future-proof skills, embracing lifelong learning, and navigating the careers of tomorrow.

A Realtor's Guide to AI: Staying Compliant While Utilizing Automation Tools in Real Estate

Navigate the complexities of AI in real estate without compromising on compliance. This essential guide for Realtors covers key regulations like the Fair Housing Act and GDPR, offering best practices for using automation tools ethically. Learn how to maintain transparency, build client trust, and leverage AI responsibly for a thriving, compliant business.

Closing Deals Faster Than a Microwave Dinner: How AI Transforms Real Estate Investing

Close real estate deals faster with the power of AI. Discover how artificial intelligence transforms investing through smarter deal sourcing, instant financial analysis, and automated portfolio management. Unlock the future of property investing and boost your ROI.

Turn 1 Hour of Content into 30 Days of Posts with AI

This guide provides a step-by-step workflow for repurposing content efficiently, keeping your brand active and relevant.

Your First Virtual Closer: Use AI to Prequalify, Warm Up, and Book Leads

This guide walks you through using AI to automate lead prequalification, implement effective nurturing campaigns, and streamline appointment booking.

Automate Your Onboarding: Save Hours Every Time You Sign a New Client

First impressions are everything. Learn how to automate your client onboarding process to save dozens of hours, eliminate manual errors, and create an exceptional first experience.

Closing Deals Faster Than a Microwave Dinner: How AI Transforms Small Business Operations

Unlock rapid growth for your small business with the power of AI. This guide reveals how AI tools are revolutionizing SMB operations—from personalized marketing and automated sales to 24/7 customer service.

Automated Lead Nurturing: Hands-Off Strategies for Personalized Email Campaigns and Increased Sales Conversions

Learn how to use marketing automation tools to build relationships, boost conversions, and drive revenue on autopilot.

Hyper-Personalized Ads Without Bigger Budgets

Stop wasting your ad spend. This guide reveals how hyper-personalized ads, powered by AI, can transform your advertising strategy. Learn to use real-time data to deliver laser-focused messages that capture attention, boost engagement, and increase conversions—all without breaking the bank.

Smart CRM Next-Actions: Focusing on High-Impact Tasks for Revenue Growth

Stop guessing and start selling smarter. This guide explores how Smart CRM uses AI to identify high-impact tasks for your sales team. Learn how to leverage lead scoring, "next best step" suggestions, and close-probability insights to focus your efforts, boost productivity, and drive significant revenue growth.

Expense Watchdogs: How AI Optimizes Expense Management by Flagging Duplicate Charges and More

Learn how AI automatically flags financial leaks, reduces errors, and provides insights to optimize your spending for a healthier bottom line.

24/7 Sales Chat: The Secret Ingredient to Turning Browsers into Buyers

Stop wasting your ad spend. This guide reveals how hyper-personalized ads, powered by AI, can transform your advertising strategy. Learn to use real-time data to deliver laser-focused messages that capture attention, boost engagement, and increase conversions—all without breaking the bank.

Reactivating Customers Faster Than a Wi-Fi Signal: Turn Your "Lost" Customers into Loyal Repeat Buyers

Learn to re-engage past customers with personalized, value-driven offers that boost retention without just resorting to heavy discounts.

Crafting Content in Your Brand Voice: A Guide to Repurposing Ideas Across Channels

Find your brand's unique voice and amplify it across every channel. This guide provides a step-by-step process for defining your brand personality and mastering the art of content repurposing.

Generating Clicks Faster Than a Cat on a Laser Pointer: How AI Drives Ad Copy Success Crafting

Stop guessing and start converting. This guide reveals how AI ad copy generators can create irresistible headlines that boost click-through rates by 300%.

Customer Avatars: Crafting Buyer Personas Like a Master Chef Whips Up a Delicious Dish

Stop guessing and start connecting. This guide explains how to craft detailed customer avatars using past sales data and AI tools like ChatGPT. Learn to analyze demographics, behaviors, and motivations to create buyer personas that lead to better-targeted marketing, higher engagement, and mouthwatering sales success.

Social Media Content Automation: Your Secret Weapon to Going Viral Without Losing Your Mind

Stop the social media juggle. This guide reveals how AI-powered content automation can help you save time, maintain a consistent brand voice, and go viral without the burnout. Learn to use automation tools to craft platform-specific content for Instagram, LinkedIn, and TikTok, and measure your success with key engagement metrics.

AI Inbox Sorting: The Secret Sauce to Turning Email Overload into Revenue Bliss

Tired of email overload? Discover how AI inbox sorting can turn your chaotic inbox into a revenue-generating machine. This guide explores how AI tools auto-tag, prioritize, and summarize emails to help you find and act on high-value opportunities, boosting productivity and lead conversions.

AI Meeting Summaries: Your Secret Weapon for Effortless Meetings

Effortless meetings start here. Get concise AI-powered summaries of every meeting, complete with key decisions and action items. Save time, improve focus, and never miss a detail again.

Smart Expense Categorization: How AI Bookkeeping Tools Flag Duplicate Subscriptions and Prevent Overspending

Stop overspending and eliminate hidden costs with AI bookkeeping tools. This guide explores how smart expense categorization helps you track spending, while AI actively flags duplicate subscriptions and wasteful charges.

AI Hiring Helper: Transforming the Recruitment Game Faster Than a Speeding Bullet

Tired of drowning in resumes? Discover how an AI Hiring Helper can transform your recruitment process. This guide explores how AI tools automate resume screening, improve candidate matching, and significantly reduce time-to-hire, helping you find top talent faster and without bias.

Unlocking the Secrets of Proposal Drafting: How AI Can Make You a Client Magnet

Stop wasting hours on manual proposal writing. This guide reveals how AI proposal drafting tools can transform your sales process, cutting creation time by up to 75%. Learn how AI helps you customize content, auto-insert pricing, and include relevant case studies to create client-winning proposals effortlessly.

Automated Lead Outreach: Master AI-Driven Sequences for Effective Email, Text, and DM Engagement

Transform your sales process with AI-driven lead outreach. This guide covers how to master automated email, text, and DM sequences to engage leads, build relationships, and increase conversions. Learn to choose the right tools, craft personalized messages, and optimize your strategy for maximum impact.

AI Customer Support Bots: Your New Best Friends in Customer Engagement

Discover how AI customer support bots can revolutionize your business by providing 24/7 service, automating FAQs, and qualifying leads. This guide covers the key benefits, implementation strategies, and how to maintain a human touch, helping you boost efficiency and customer satisfaction.

Supply Chain Optimization: AI's Secret Recipe to Avoiding Stock Shortages

Avoid costly stock shortages and optimize your inventory with AI-powered supply chain management. This guide explores how AI tools provide accurate demand forecasting, real-time tracking, and automated vendor ordering to boost efficiency, reduce costs, and keep your customers happy.

Managing Cash Flow like a Pro: How an Invoice Chasing Assistant Can Save Your Sanity

Stop chasing unpaid invoices and start improving your cash flow. This guide explores how an automated Invoice Chasing Assistant can save you time, reduce stress, and get you paid faster. Learn about key features, real-world success stories, and how to implement this sanity-saving tool for your small business.

AI Logo Remixer: The Wizardry of Themed Logos for Irresistible Branding

Keep your branding fresh and exciting all year round with the AI Logo Remixer. This guide explores how to use AI to instantly create themed logo variations for holidays, seasons, and special events. Learn how this powerful tool can boost engagement, save time, and make your brand irresistible.

Enhance Your Webinars and Live Streams with a Virtual AI Co-Host

Elevate your webinars and live streams with a virtual AI co-host. This guide explores how AI assistants can boost audience engagement, provide real-time interaction, and free up hosts to deliver amazing content. Learn creative strategies and best practices for implementing this game-changing technology.

AI Headshot Generators: Transform Your Selfies into Professional Profile Pictures

Transform your casual selfies into polished, professional headshots with the power of AI. This guide explores the best AI headshot generators for small business owners and job seekers, offering a step-by-step process to create high-quality profile pictures without the high cost of a photographer.

AI Logo Remixer: The Wizardry of Themed Logos for Irresistible Branding

Keep your branding fresh and exciting all year round with the AI Logo Remixer. This guide explores how to use AI to instantly create themed logo variations for holidays, seasons, and special events. Learn how this powerful tool can boost engagement, save time, and make your brand irresistible.

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Hi, I'm Anita

I help small business owners automate, scale, and breathe again—using strategy-backed systems that save time, close leads, and give you visibility into every part of your operations.

I’m Anita Ortiz Lubke, Founder of Shift Smart AI, a business automation consultancy powered by GoHighLevel, Make.com, and more. Add into that 20+ years of hard-won business expertise from SBE to Corporate.

I’ve built and grown companies across real estate, roofing, hospitality, marketing, finance and tech—and now I help others implement systems that generate results, not headaches.

🧠 Why Clients Work With Me:

I’m not just a tech person—I’m a business builder

I translate your pain points into smart automations

I blend marketing, operations, and customer experience into one clean system

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