How Spyglass Makes Search Intent Visible to You
Now you can follow up - because you can see.
SpyGlass makes buyer intent visible by identifying real intent signals as they happen, not after someone fills out a form or clicks an ad. These intent signals appear at different moments in the buyer’s decision process, and SpyGlass is designed to recognize them wherever they surface.
SpyGlass offers multiple ways to detect and interpret search intent data, depending on when and how demand appears.
Spyglass offers different campaign types to target the right lead so you can market the right way.
Website Visitor Intent
Identify anonymous visitors when they land on your website—even if they never fill out a form.
Every visit creates buyer intent signals: timing, behavior, and engagement patterns that indicate interest without identification. SpyGlass connects those signals to real people so you can recognize demand that would otherwise remain invisible.
Best for businesses that are already driving traffic to their website through PPC or organically.
Search Based Intent
Identify people actively searching relevant keywords—before they reach your site.
A keyword search is often the earliest signal of buyer intent. When someone searches for a solution, they are raising their hand — even if they haven’t chosen who to contact yet. SpyGlass captures this search intent data and connects it to real identities, allowing you to see demand at the moment it forms.
Best for businesses that want net new demand based on designated keywords.
Intent Guided Streaming Ads
Use SpyGlass intent data and geo location targeting to inform and guide streaming ads.
Buyer intent doesn’t disappear after a search or visit — it continues to surface across channels. SpyGlass uses identified intent signals to guide where and when your message appears, reinforcing visibility as decisions take shape.
Best for businesses that want to scale what is already working or looking to expand their presence on multiple channels.
More info on how each works.
Spyglass Detect
Reveals who is visiting your site—even if they don’t convert.
• Turns existing traffic into follow-up opportunities
• Works alongside PPC, SEO, referrals, and social
Outcome: Better ROI from traffic you already paid for.
Spyglass Discover
Captures intent at the search level by designated keywords
• Identifies prospects earlier in the buying journey
• Reduces reliance on expensive PPC clicks
• Designate your high intent keywords for your ICP
• Even capture leads that are searching for your competition by name
Outcome: Earlier visibility and better timing.
Spyglass Predict
Uses SpyGlass intent data to guide streaming ads
• Using addresses and geo fencing, we attach to any device in that location
• We search out available ad space on non social websites they are looking at and place your graphic ad with a link to your website
• Focuses spend on people already showing interest
• Reduces wasted impressions
• Reengage past clients with streaming ads - as long as you have their address
Outcome: Smarter scaling without guesswork.
How Detect, Discover, and Predict all Work Together
How SpyGlass Interprets Intent
SpyGlass recognizes that intent shows up in stages. It doesn’t rely on a single signal or action.
Detect
Identify intent signals as they appear across search and website activity.
Discover
Connect those intent signals to real people using privacy-compliant identity resolution.
Predict
Understand intent maturity to help prioritize who is most likely to act next.
Why This Matters
Seeing intent is the difference between guessing and knowing.
SpyGlass doesn’t create demand — it reveals the demand that already exists by making search intent visible, identifiable, and actionable.
Start with Visibility. Everything Becomes Easier When You Can See Demand.
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