Unlock Invisible Leads Already Searching for Solutions

You've worked hard to drive traffic to your website either through PPC or organic content, but did you realize 90% of that traffic never calls, never fills out a form, and never identifies themselves.

They search.
They research.
They compare options.

And then they leave — invisible.

And you can’t follow up with demand you can’t see.

Most Search Intent Behavior Never Becomes a Lead

Buyers search.
Buyers visit.
Buyers leave.

Once they’re gone, they’re invisible.

What if you had Caller ID for Google Search?

That's what Spyglass is and this page will help explain how to capture that 90% of leads you are missing.

90% of paid traffic to your site doesn't convert.

What is Search Intent Marketing?

Search Intent = Identifies high-potential leads at point of search, before they surface elsewhere.
When someone searches “sell my house fast”, they are actively raising their hand.
That search is a signal of:
A problem and a need for a solution
A buying decision forming right now
Marketing that uses search intent focuses on meeting people at that exact moment, instead of guessing or interrupting them later. This is missed buyer intent, and it's a lead you've lost.

It's like having Caller Id for Google Search.
Now let's discuss the various ways we quantify search intent with Spyglass.

SpyGlass Identifies Search Intent at Different Stages and in Different Ways.

This isn’t about running more ads or adding another marketing channel.
It’s about recognizing the moment demand first appears — long before someone fills out a form or clicks “contact us.”

Intent by Website Visit

Identify anonymous visitors when they land on your website—even if they never fill out a form.


Intent by Keyword Search

Identify people actively searching relevant keywords—before they reach your site.

Intent by Streaming Ads

Use geo location targeting to inform and guide streaming ads with your graphic or video content, directing traffic to your website.

SpyGlass relies on privacy-compliant identity-resolution technology that connects real search and site activity to opt-in, commercial, and public data sources. Low-confidence matches are intentionally excluded to prioritize accuracy over volume.

Let's Dig a Little Deeper

Spyglass Detect

Reveals who is visiting your site—even if they don’t convert.

• Turns existing traffic into follow-up opportunities

• Works alongside PPC, SEO, referrals, and social

Outcome: Better ROI from traffic you already paid for.

Spyglass Discover

Captures intent at the search level by designated keywords

• Identifies prospects earlier in the buying journey

• Reduces reliance on expensive PPC clicks

• Designate your high intent keywords for your ICP

• Even capture leads that are searching for your competition by name

Outcome: Earlier visibility and better timing.

Spyglass Predict

Uses SpyGlass intent data to guide streaming ads

• Using addresses and geo fencing, we attach to any device in that location

• We search out available ad space on non social websites they are looking at and place your graphic ad with a link to your website

• Focuses spend on people already showing interest

• Reduces wasted impressions

• Reengage past clients with streaming ads - as long as you have their address

Outcome: Smarter scaling without guesswork.

Start with Visibility. Everything Becomes Easier When You Can See Demand.

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